Direct Mail News 16/11/18: Case Study - Staying Cool Like a Polar Bear

Case Study - Staying Cool Like a Polar Bear

In a bid to keep its customers engaged, air-con servicing company Tech-V released a new design for its flyers which were distributed to customers. This was part of its ongoing initiative to have a new design for its flyers every six months.

According to the company, clients often look forward to receiving its flyers with new artwork, with some even keeping them as part of a collection since the flyers started distribution several years ago. The flyers’ artwork and concept are designed by the company’s designers, and the company will regularly change the variety of polar bear images being used in the flyers. The polar bear was chosen to be the company’s mascot as it is associated with a cosy and cool environment – which relates to air-con servicing.

You can learn more about Tech-V’s flyers, head over to the full article here.

BBC Launches £3m Tender for Print and Mailing Management

The broadcaster is seeking a single supplier to manage the “pan-BBC print requirements” and take responsibility for all print production. This will involve the print partner entering into sub-contracts with print providers to fulfil jobs across England, Wales, Scotland and Northern Ireland.

The contract, which has been held for the past eight years by Cheshire-headquartered APS Group, is a streamlining of the BBC’s original strategy of contracting with different suppliers for individual print jobs. Although BBC production still occasionally sources print from local suppliers when on location, the bulk of BBC print is now handled through this print management process. For more information on the BBC’s new mailing management, head over to Print Week.

Direct Marketing Services Market Latest Report: Performance Matrix, Key Market Insights and Decision Framework Analysis and Forecast 2023

Direct Marketing Services Market research report offers the breakdown of the business by market size, rate of development, key companies, counties, product selections and applications. The Direct Marketing Services Market Report delivers the current state, openings, limits, drivers and also the evolution forecasts of the market by 2023.

Profound investigation about Direct Marketing Services market standing, enterprise competition outline, welfares and drawbacks of enterprise stock, Direct Marketing Services industry development trends, regional industrial layout features and economic policies, industry News and Strategies by Regions has additionally been enclosed.

Want to learn more about the recent research report? Head over to the full article here.

Letters: Direct marketing is the Best Way to Gain Yes Votes

In an open letter to all of the Yes movement, the Scottish Independence Convention (due to re-launch on St Andrew’s Day) says it is these people we must reach.

There is a lot of talk about crowdfunding. In the case of the Scottish Independence Convention, they hope to raise funds to provide toolkits, aiding local groups and the national movement to change the story we hear in the media.

So, why are letters seemingly the best way to gain ‘Yes’ votes? Read the full article by The National to find out.