News Roundup 26/10/18: Direct Marketing in a Post-GDPR World

Direct Marketing in a Post-GDPR World: Expert Report

Rumours of direct mail’s demise have been greatly exaggerated! When combined with the latest technology, creatively and thoughtfully put together, personalised and targeted, direct mail remains a relevant and highly-effective channel for charities to acquire new supporters.

Research suggests that well-targeted, well-designed direct mail can resonate with recipients in a way an email and other digital channels cannot.

In this report, Third Sector Insight and Read Group take a look at the world of direct marketing.

You can download the report here.

The Power of Direct Mail -- And How To Get It Right

Gen Z, whose members have grown up attached to their smartphones, are now taking a step back from social media.

According to an Origin survey of 1,000 U.S. consumers aged between 18 to 24, 58% of respondents said they were taking a break from social media, while 34% said they have now left or deleted an account entirely. This doesn’t mean marketers should disregard social, but instead, think about how they can incorporate other media into their overall marketing mix.

Continue reading the full article by Media Post here.

The Data Giving Marketers New Insight into Direct Mail

There’s a way to uncover the latest data to help you find out how your mail campaign can perform. Royal Mail MarketReach has developed a new, improved Insight Engine based on data from JICMail – the direct mail industry’s new audience measurement standard. It’s a powerful tool that can help you drive success.

JICMail is changing the face of marketing. As you may be aware, since its launch in January, JICMail – the Joint Industry Committee for Mail – provides advertisers and their agencies with insight and metrics on their channels, so they can have a better understanding of mail.

You can read the full article by Marketing Week here

Direct Marketing Services Market Global Competition and Business Outlook 2018 to 2025

This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and non-profit organizations to communicate directly to customers through a variety of media.

Direct marketing services are mainly classified into four types: Direct Mail, Telemarketing, Email marketing, Text (SMS) Marketing, Social media Marketing, Direct Selling, etc. And Direct Mail is the most widely used type which takes up about 30% of the global total in 2016.

In 2017, the global Direct Marketing Services market size was 5220 million US$ and it is expected to reach 6180 million US$ by the end of 2025, with a CAGR of 2.4% during 2018-2025.

For more information on the report, click here.