Letter printing services that deliver results

Letters remain one of the best ways to reach customers. They’re personal, direct and don’t get lost in email inboxes or spam folders. However, to have the best impact, it pays to have experienced, professional assistance.

If you’re still printing and stuffing letters by hand, you may be surprised just how much faster, easier and cost-effective it is to outsource this to a specialist mailing service. Let The Mailing People take care of the process – from printing and fulfilment to postage – and take back your time. We can work with runs of as little as 100 letters, so talk to us today.

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What is letter printing and why it matters

Letter printing for business involves more than just putting copy on to paper. It requires firms to think about the design and layout of the letter (including artwork for letterheads), selecting the right paper and envelopes, and ensuring the finished product offers a quality feel to readers.

The perception of quality matters because it can influence the open rate of your mail and the reader’s next steps, and there are several factors that can go into this. Cheap-feeling paper, washed out colours or blurred text can all leave a negative impression.

Our complete letter printing process

Balancing quality materials, sharp printing and budget demands can be a challenge, especially if you’re still printing in-house. That’s why a trusted partner like The Mailing People can make a big difference. Here’s what we do to deliver the best results, every time.

Design and setup

A good direct mail campaign starts with design. If you already have print quality artwork for your letterhead, you can supply this as a PDF along with your copy and we’ll take care of the layout.

Otherwise, we can recreate your art or design it from scratch, or make adjustments to incorporate any promotional features. For personalised letters, we also validate data provided via our GDPR-compliant portal and identify any potential postage discounts prior to printing.

Printing

The printing process used will differ depending on your unique needs, such as the size of the print run. We offer both digital printing and litho printing and can advise on which will be the most effective for your campaign.

Personalisation

Our printing technology allows for variable print runs to incorporate a wide range of personalised details – not just names and addresses. We can handle information such as account codes, discount codes, QR codes and purchase information.

Fulfilment and enclosing

We have options for both machine and hand fulfilment, depending on the needs of the run. For example, if you wish to use peel and seal envelopes, this requires hand fulfilment. For large-scale campaigns, our machine enclosing technology can handle up to 10,000 envelopes per hour, while camera matching technology ensures accurate matching of personalised letters and inserts with personalised laser printed envelopes.

Postage

We’re experts in postage and we work with all major delivery providers, such as Royal Mail. This means we know exactly what bulk postage discounts are available and how to engineer your letters to ensure you qualify for the cheapest possible rates.

Choosing the right paper, format and finishing

An effective letter campaign is about more than what you say – it’s about how the letter looks and feels in the recipient’s hand. To get the best results, we provide a range of options for paper types, including different weights and finishes, to match your brand’s image.

For example, letters are usually printed on uncoated stock (similar to what you’d use in a copier) but for a more premium experience, we can use bond paper, which is a type of paper that provides more bulk and stiffness. Other considerations include matt or gloss and how the paper will absorb ink or toner.

Talk to us to discuss the best option for you

Solving your printing challenges

Many firms will find in-house letter printing comes with a range of issues that, if not addressed, can result in poor ROI for direct mail campaigns. Common pain points and challenges include:

Meeting tight deadlines: Some direct mail campaigns need to be turned around quickly to take advantage of a specific moment or respond to a new opportunity.
Cost effectiveness for any print run size: While the economies of scale benefit larger print runs, it can be difficult to maintain this for smaller, more personalised campaigns.
Ensuring quality: In-house printing solutions are often not able to deliver the crisp, sharp results for both text and imagery that firms need in order to stand out.

The Mailing People’s industry-leading technology and our experienced team help you overcome these issues to deliver a fast, high-quality campaign that suits your needs and your budget.

Tailored letter printing for your industry

We work with organisations across all sectors, so whatever your field, we can tailor your letter printing accordingly. We also bring specialist knowledge to sectors such as:

Charities: Appeal letters, donor updates and fundraising campaigns.
Education: Admissions updates, alumni letters, parent and student communications.
Theatres and arts: Season brochure mailings, show announcements and ticket offers.
Membership organisations: Renewal reminders, event invitations and member updates.
Utilities: Regulatory notices, billing and statements, targeted offers and retention campaigns.
Travel and tourism: Personalised travel communications, itineraries, loyalty programmes and seasonal travel promotions.
Councils and local authorities: Statements, reminders, waste, recycling and community information.

Sustainable letter printing options

We know that sustainability matters to our clients. That’s why we only use FSC® certified products for our in-house stock. This means all our paper has been sourced from sustainably managed forests and other controlled sources, and its site of origin is proven and traceable under FSC certification.

However, it’s not just paper where we look to make a difference. We also work to make our printing facility as green as possible and minimise our carbon footprint, even upgrading our roof to add nearly 100 solar panels.

How to get started with TMP

If you want to know more about how to make your next direct mail campaign as fast, engaging and cost-effective as possible, get in touch with TMP today. We can offer a quote for any job size, from 100 to tens of thousands of letters.

Speak to our experts to find out more