Direct mail fulfilment solutions whatever the size or complexity of your UK and international mailing projects.
A complete service
We can also create and produce your entire campaign from start to finish. Though our sister company, The Graphic Design House, we have access to 7 experienced in-house designers to give you a rich creative resource in a seamless service. They often work alongside in-house designers as a flexible and expert resource, and have a fantastic track record across sectors. If that’s something you’d like to explore, do get in touch!
Getting it right
from the start
The best direct mail campaigns start with accurate data, saving you money. By auditing your records while the design is finalised, you could save hundreds or even thousands of pounds. We identify issues like mailing preferences, incomplete addresses, gone-aways or ceased trading status, and use advanced tools to correct them. This reduces print, fulfilment, and postage costs, especially on repeat mailings, while improving your metrics. Our data audits are free.
Personalisation
Personalised direct mail campaigns significantly boost audience engagement and conversions – but this is about more than just addressing your mailers directly to individual customers. We can also make each of your printed pieces bespoke. That includes personalising images to fit your audience, as well as producing tailor-made copy and full-colour printed mailing envelopes. It’s easy to do, cost-effective and delivers measurably better results.
Fulfilment
For membership packs and custom projects that combine variable shapes, weights and thicknesses, we offer a bespoke hand fulfilment service. This is always carefully engineered to minimise pack size and weight, to keep postage costs down. Other fulfilment options we have available to manage your printed materials include automated folding and finishing, automated envelope enclosing, polywrapping, paperwrapping, and storage at our secure warehouse.
Simple mailshots
Postcards are one of the cheapest and most visible mailshot options. They work brilliantly to deliver offers, promotional reminders and to introduce your business to a new audience. We can produce large print runs cost effectively using our litho printing service, or use digital printing for smaller quantities and variable image/data campaigns.
DIRECT MAIL NEAR ME
With so many direct mailing companies in the UK to choose from, finding the right match can feel challenging. If reducing your carbon footprint is important to you, then you may be tempted to search for ‘direct mail near me’. However, a more environmentally-friendly solution would be to work with direct mailing companies able to produce your entire campaign in-house. Checking their Google reviews will help you decide if they’re the right partner for you.
Your service has been fabulous. Across all contact points it has been an easy journey, very clear briefings/communications, approval process. I really appreciate you pulling out the stops to get the table talkers printed in time, despite the late artwork approval. And everything has arrived here neatly packed and presented ready to go, ahead of time.
My colleague Chantelle recommended your services and I have wondered why we didn’t connect that you coud do a wider range than we expected before! By far the best service I have used and I would have every confidence using you every time in the future.
Caroline Hillier | Boomerang Media
Who we’ve helped
Frequently Asked Questions
Yes. This can be achieved with hand fulfilment.
Yes. The Mailing People can produce and print a variable, personalised direct mail campaign using our digital print service.
The Mailing People can provide a full end-to-end solution including design, print, fulfilment and postage. We can provide all or part of these services.
For cost efficiency, items are usually enclosed into envelopes by machine, which typically allows for up to 10 items per envelope. It is possible to include more than 10 items using hand fulfilment; however, this method is more labour-intensive and therefore more expensive.
The key pieces of information you need to have ready are the desired outcome of your direct mail project and the call to action. This will determine the most suitable mailing format options for your campaign – such as a letter, postcard, or one-piece mailer. Once this has been established, it’s helpful to have the following details available:
- Approximate mailing quantity
- Size and format (e.g. A5, A4)
- Number of pages
- Preferred paper quality and type (uncoated, silk, gloss, recycled)
- Colour or black and white printing
- Whether the mailing is personalised or generic
The Mailing People will guide you through the most cost-effective production and postage options, balancing budget with the impact you want to achieve.
All direct mail methods can have a variable response rate dependant on the design, call to action, level of personalisation and good, clean data. A typical response rate of 3% would be a good starting expectation.
A postcard is often the quickest and most cost-effective option, making it ideal for flash sales, special offers, or short, impactful messages. Other formats – such as letters or brochures – can be just as cost-effective depending on factors like volume, format, and campaign objectives. The most suitable option will ultimately depend on the balance between budget and what you want to achieve.
Typically, from receipt of stock and data, a mailing project will take around 3-4 days to produce and despatch, dependant on mailing quantity.
There is no maximum quantity to send a direct mail campaign.
There is no minimum quantity to send a direct mail campaign, but postage discounts will apply from quantities of 500 and above.
Typically, keeping a mailing piece under 240mm x 165mm (including the outer envelope, polythene, paper wrap etc) and under 100g in weight will provide the most cost-effective solution for mailing.
ADDRESS
The Mailing People
Fitzherbert Road
Farlington
Portsmouth
Hampshire
PO6 1RU
