Low cost, personalised direct mail postcard campaigns to drive action. An end-to-end, B2B service from the UK’s print and mailing experts.
For an easy, fast and highly effective postcard campaign, enjoy a first-class service with our direct mail experts.
Always competitively priced, Royal Mail recommend The Mailing People for our expertise, exceptional customer service and proven track record delivering successful direct mail postcard campaigns.
Creative design, personalisation, quality print or just low cost mailing, whatever you need, we’ll make sure your postcard campaign is delivered on time and on budget.
We’ll check that each of your mailers is individually addressed to a valid recipient, and can also include a range of other personalisation options, from unique imagery to tailored copy based on what’s most likely to engage your audience. We can also offer a range of fulfilment services to get them ready for mailing. Just tell us what you need and we’ll build a solution around you.
Who we’ve helped
Frequently Asked Questions
Yes. Postcards are one of the most cost-effective direct mail formats. They’re low-cost to produce and can qualify for a wide range of postage discounts, helping keep overall campaign costs low. However, as with any direct mail activity, results will depend on having clear objectives, focused messaging and a strong call to action, but when used well, postcards can deliver excellent value for money.
Yes. Postcards are easy to personalise and can be tailored to each recipient. They can be produced digitally using variable text and images, or at high volumes they can be litho printed and spot-sealed to allow personalised elements to be over-printed by your mailing house.
Yes. Postcards are an effective way to create a simple, frictionless call to action. Adding a QR code allows recipients to move seamlessly from physical mail to digital content – whether that’s a landing page, offer, booking form or video, helping drive engagement and, importantly, a measurable response.
Yes. Because postcards are immediately visible, special finishes can be used to strong effect. Options such as spot gloss UV varnish and matt lamination can create eye-catching contrasts, highlight logos, headings or key images. Finishes like soft-touch lamination introduce a tactile element that can make postcards feel more premium and memorable, while gloss lamination works particularly well with high-quality photography, producing striking results that recipients are more likely to keep, display or share.
Yes. If you need support with postcard layout, The Mailing People can provide templates and clear guidelines to ensure space is correctly allowed for PPI (printed postage impressions). Alternatively, we can manage the full design process through our sister company, The Graphic Design House, ensuring your postcards not only look great, but are fully compliant for print and mailing.
Postcards can be produced really quickly – printed and mailed within 2-3 days.
Postcards are a low-cost, highly effective and efficient way to target people at home or at work. Their compact size (typically A6 or A5) makes them one of the most affordable direct mail formats to print and post, while also being quick and easy to personalise. Because postcards don’t require an envelope, your message is instantly visible, maximising brand exposure and increasing chances of engagement. This makes them particularly effective for time-sensitive promotions and awareness campaigns.
The Mailing People can produce and mail 2,000 postcards within 2-3 days.
Postcards can be used at almost any stage of your ongoing brand communications thanks to their flexibility and speed. They work particularly well as a tactical touchpoint alongside longer-form mail, email or digital campaigns. Their simplicity makes them ideal for a wide range of uses, from invitations and product launches to promotions, reminders and thank you messages.
ADDRESS
The Mailing People
Fitzherbert Road
Farlington
Portsmouth
Hampshire
PO6 1RU
