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Adoption UK

A DIRECT MAIL SUCCESS STORY

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We've been working with Adoption UK since 2016. The charity provides support and training for those whose lives involve adoption, while also campaigning for improvements in policy and practice. Keeping costs as low as possible is a priority as it means they can channel more into the valuable services they provide.

 "Our magazine is an important way for us to supply trusted information and useful articles for our subscribers to share and return to time and time again. As a charity, being able to do this as cost-efficiently as possible is really important to us, and working with The Mailing People has been a key part in achieving this".
Sally Donnovan
Editor, Adoption Today

Money-saving postage

In addition to annual reports, brochures and leaflets, every two months Adoption UK produces a 32 page, A4 magazine with staple binding. The majority are mailed out individually in an addressed envelope, but some addresses receive multiple copies in line with the specification we’re given. These are dispatched in suitable packaging such as gusset envelopes, jiffy bags or book wraps, while a single consignment is delivered back to the charity.

By recommending and enabling Adoption UK to switch from discounted Publishing Mail postage to Mailmark® we have been able to save the charity £404.99 on postage, which equates to an annual saving of £2,430. It’s because they appreciate the ease of organising their print and mailing in one place and the attentive, helpful service they receive from their account manager that Adoption UK have been working with The Mailing People since 2016.

Adoption UK_Feb24

 

 

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