Our Client
Players and managers are headline news, but when it comes to their chosen direct mail company, this Premier League football club values our discretion. What we can tell you, however, is that we've been working with them for nearly 10 years and we really enjoy being part of their team.
Ahead of each season, The Club sends out membership packs that contain a number of promotional items. These vary greatly in size, shape and weight, which makes pack fulfilment quite demanding. On this ocassion, the pack size that fell outside Royal Mail's sorted packet service criteria.
The challenge was to find a new fulfilment and mailing solution which would pack the items in a really compact way, while allowing for variation in the the contents, so that the membership packs met the ‘Large Letter’ postal specification.
Our solution was to completely re-engineer the club’s mailing fulfilment. We began by reducing the depth of the pack using a new packing method. This enabled us to off-set the bulkier items, such as bag buckles and scarves, against the depth of smaller merchandise. We then worked on reducing the overall pack dimensions. This meant every piece of merchandise had to be re-folded, collated and packed accurately to the last millimetre.
By taking a step back and thinking creatively, we saved the club more than £18,000 in postal charges. The fans were happy too – each member received a beautifully presented membership pack, right on time for the season.
