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Direct Mail

Direct mail fulfilment solutions whatever the size
or complexity of your UK and international mailing projects.

DIRECT MAIL MARKETING MADE EASY

Saving you money on print, fulfilment, and postage

From small quantities of simple letters, straightforward mailshots, postcards and self-mailers, to bulk mail and complex fulfilment, with variable personalisation throughout. Our energy and focus is on delivering the best direct mail services.

By involving us right at the start of your campaign planning, we can help you and your designers to develop concepts and collateral that are cost-efficient, as well as creative and engaging. Our expertise is free. That’s because your direct mail campaign, no matter how small, is important to us.

Getting it right from the start

The best direct mail campaigns are cost-efficient and begin with accurate data. By allowing us to audit your records while you’re still finalising the design, you could save hundreds of pounds. In some cases, thousands! We can identify data quality issues such as mailing preference blocks, incomplete addresses, ceased trading, gone-aways etc. Then, using our leading-edge data cleansing tools, we can correct and remove the affected records to leave you with an accurate, mail distribution list. Not only can it save you money on print, fulfilment and postage, especially on repeat mailings, it will improve your direct mail metrics. Our data audits are free.

 

Membership packs and hand fulfilment

For membership packs and custom projects that combine variable shapes, weights and thicknesses, we offer a bespoke hand fulfilment service. This is always carefully engineered to minimise pack size and weight, to keep postage costs down.

Simple mailshots

Postcards are one of the cheapest and most visible mailshot options. They work brilliantly to deliver offers, promotional reminders and to introduce your business to a new audience. We can produce large print runs cost effectively using our litho printing service, or use digital printing for smaller quantities and variable image/data campaigns.

Direct mail near me

With so many direct mailing companies in the UK to choose from, finding the right match can feel challenging. If reducing your carbon footprint is important to you, then you may be tempted to search for ‘direct mail near me’. However, a more environmentally friendly solution would be to work with direct mailing companies able to produce your entire campaign in-house. Checking their Google reviews will help you decide if they’re the right partner for you.

 "Your service has been fabulous.   Across all contact points it has been an easy journey, very clear briefings/communications, approval process.  I really appreciate you pulling out the stops to get the table talkers printed in time, despite the late artwork approval.  And everything has arrived here neatly packed and presented ready to go, ahead of time. 

 My colleague Chantelle recommended your services and I have wondered why we didn’t connect that you could do a wider range than we expected before!

 Anyhow, by far the best service I have used.  I would have every confidence using you every time in the future."

Caroline Hillier, Boomerang Media

Trusted by

4.9 on Google

Penny Cole

5

5 months ago

Brilliant experience with The Mailing People and particularly Rachel. I had a response to my quote within an hour of submitting it. The project was completed very quickly and efficiently. We will definitely be using The Mailing People for future campaigns.

Laurent Cabache

5

8 months ago

From the first moment I started working with Rebecca , she has been a pleasure to deal with. She handles all our requests promptly and efficiently and delivers an excellent service when looking after our projects. She is the first person I turn to when looking for a quote. Laurence Cabache, FMC, Head of Production

Marion Tiberghien

5

11 months ago

I really enjoyed working with this company, very responsive, clear explanations, very good follow-up of the order. This is all the more important when you are a foreign company and you are not used to doing this type of work abroad. I will certainly use the Mailing People again for other projects!

Tristan Jones

5

a year ago

Great service from start to finish. Job involved both print and mailing - print was high quality and mailing arrived well ahead of our deadline. Our account manager Rachel was superb, kept on top of all the details and kept us in the loop throughout - will 100% use again!

Marketing Combined Academic

5

2 years ago

An excellent level of service from The Mailing People. Ours wasn't a massive job, but has the potential to be complex, and this was the smoothest process I've ever experienced to get this print & mailing job done. Rachel is an exceptional account manager, friendly and helpful, and responds quickly and efficiently to any questions, at every stage of the process - and is a big reason why I'm looking forward to future jobs we'd like to do with The Mailing People! More to the point, the print quality and speed of turnaround was really great.

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Who we've helped

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How we can help

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Print

We’ll keep your litho and digital print costs to a minimum without compromising quality or risking your mail campaign schedule with our in-house printing.

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Postage

Let us save you money on postage. Our specialist expertise and access to multiple postal and distribution channels means tailored solutions that achieve the best results for your campaigns.

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Personalisation

Achieve more from your mail marketing using variable data and image personalisation. We make it easy to do, cost effective and your campaign will deliver measurably better results.

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Fulfilment

Choose from a full suite of options including: automated folding, finishing, enclosing, biodegradable polywrapping and bespoke hand fulfilment.

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Data Cleansing

The starting point for cost-efficient print and mailing, data cleansing is a core part of our service. You can use it whether or not you go on to place an order with us.

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Polywrapping

Available in biodegradable or recyclable polythene, polywrap's light weight, versatile and protective properties make it a popular choice for membership packs, publication and catalogue mailings.

Success stories

Premiership Football Club

A DIRECT MAIL SUCCESS STORY

View case study

DIRECT MAIL MARKETING POST PANDEMIC

Much has changed since 23rd March 2020. For many it has altered how we work and connect with each other. What has been the effect on the use of direct mail and what are the implications for your organisation?

As consumers, what matters to us has changed.

McKinsey reports the pandemic has fostered a preference for trusted brands. We want authenticity and connection. That’s good news for direct mail marketing. It’s in our nature to trust what we can touch and feel.  During the pandemic, trust in addressed mail has actually increased. At the same time, trust in digital advertising channels, including search, display and social media has declined.

Advertising mail has remained the third largest media channel in the United Kingdom.

Worth an estimated £1.7bn annually. The benefits of mail haven’t gone away. Nearly every piece of mail (95%) is read, opened or filed, which is probably one of the reasons campaigns that include direct mail marketing are still significantly outperforming those that don't.

Consumers are looking at their mail for longer.

29% longer at weekends and 4% longer during the week. The average time we spend reading an email is just 12 seconds. Compare that to almost a quarter of an hour spent with our weekday delivery of direct mail, and more than half an hour at the weekend. Hybrid working means more of us are at home, more of the time and we’re browsing through our mail at a more leisurely pace. We read, we absorb, we share. What’s also interesting is that two in three consumers are keeping mail from their businesses as a reminder to take action. 

More of us are experiencing digital overload since the pandemic.

Constantly connected, and bombarded with marketing messages and notifications, our brains are tired. Our attention span is suffering. It’s getting harder for digital marketing messages to cut through. The best direct mail distibution, especially addressed mail with personalisation, is reportedly more potent than ever.

Physical mail has proven to be a lot more memorable than email.

49% more memorable, and 35% more memorable than social media advertising. Engagement too is significantly higher. 33% higher than email and 35% higher than social media advertising. It’s all down to the physical properties of direct mail and how our brain and senses interact with it.

More than ever, direct mail marketing is amplifying other channels.

A recent report by Royal Mail Marketreach found that consumers who received a piece of direct mail subsequently spend 30% longer dwelling on that brand’s social media. The memory recall of a social media advert gains a 44% boost if the consumer has received direct mail from the brand.

Organisations' data hasn’t kept pace with changes.

Organisations have closed. Hybrid working has seen others down-size and move premises. People have re-evaluated their career choices and changed jobs and employers. They’ve moved house. Some have died. Some have been made redundant, promoted or taken on new responsibilities.

Accurate data is at the heart of every successful direct mail campaign. Since the pandemic, this has become more of a challenge. There’s a greater risk that out-of-date data will adversely affect costs, your return on investment and brand perception. Perhaps now is a good time to give your data a free data health check with the expert support of our data services team, and optimise your mail distribution?

Our customers believe that we’re one of the best direct mail companies in the UK. That’s reassuringly evident from the Goole reviews they leave us. For direct mail services wrapped up with exceptional customer service, get in touch.

 

Sources:
UK advertising budgets hit by COVID-19 but recovery lies ahead: survey; Reuters, January 21, 2021. Driving Effectiveness with Direct Mail, by WARC, 2021. The Value of Mail in Uncertain Times, Royal Mail Marketreach. Private Life of Mail, Royal Mail Marketreach

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