Charity direct mail

Can we lend a helping hand?

We all need a bit of help from time to time. While your focus is on providing that support for others, our aim is to make that easier for you to do.

How? By taking the effort away. There's no need to pepper your print communications across multiple suppliers. We take care of everything for you. Design, print and mail.

We want you to think of us as an extension to your team, putting your message into the hands of existing and potential donors and volunteers. Making your budget work harder, while giving you peace of mind because you know you're in safe hands. 

End-to-end service 

The Mailing People are part of a family business that includes an independent design agency and a top 100 ranked printer. It gives us direct access to the buying power and supplier relationships that can deliver tight turnarounds and surprisingly economic solutions to your digital and litho print and mailing needs. It gives you the freedom to choose between a complete end-to-end service or just low-cost mailing.

Our ambition is simple. To give you the charity mailing advice and customised solutions you need to achieve exactly what you want, each time and every time, with a budget you can afford. 

Charity campaigns to create a connection

Fundraising, volunteers and your donors are the heartbeat of your charity. They’re what keep you going. Finding cost efficient ways to connect with them, to make them feel seen, heard and valued is so important. It’s why the wide range of charities we work with put direct mail at the heart of their campaigns. 

When it comes to creating an emotional connection, building trust and conveying important information, the neuroscience behind direct mail means that it works. It’s also the perfect primer for your digital campaigns.

49% more memorable than email, and 35% more memorable than social media advertising, a person who has seen a piece of direct mail from your charity will typically spend 30% longer dwelling on your social media adverts. And remember, with an open rate of 92%, direct mail amplifies your other marketing efforts, nudging people to find out more and take action.

We’re priviledged to work with a wide range of charities with varying budgets and needs, including Adoption Relief, Hants & Isle of Wight Wildlife Trust, Medecins Sans Frontieres, Release International and Rowans Hospice. If we can help you explore cost-efficient alternatives to your current print and mailing specifications, do get in touch!

Sources:
The Private Life of Mail, by MarketReach.
Driving Effectiveness with Direct Mail, by WARC.
P 2+C=6 The New Different. From Post Covid to Post Cookie, by Justin Gibbons