Digital Printing

Fast, efficient laser digital printing & inkjet print services
for short-run mailshots to personalised, bulk mail campaigns.

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Digital Printing Services

Our digital printing services deliver cost efficiency and speed, plus the ability to personalise your content.

By crafting tailored messages that include variable images and text you’ll increase levels of engagement and conversion. Importantly, your digital printing costs are unaffected, so your ROI will also increase. We can add bespoke personalisation to envelopes, paperwrap and the contents of your mail using a range of specialist tools.

If this isn’t something you or your designer have done before, we can help. Our expert team will explore your plans, what you want to achieve, and what we can do to minimise your costs, while optimising your returns. For us, it’s all about making your direct mail campaigns as successful and as cost efficient as they can be – and it’s what gets us out of bed each morning!

Once we’ve discussed and agreed on the right printing technology to fit your needs, we’ll explore what fulfilment options are best for you. We offer automated folding, finishing and envelope enclosing, as well as hand fulfilment for mailers that may be unusual shapes or sizes.

Laser printing

Although digital printing is associated with smaller print runs (we produce mailshots from just 100 items), we can digitally overprint large runs of up to 200,000 items that have been produced more cost efficiently using our litho printing service. For example, postcards or brochure mailings that require an address to be overprinted, or vouchers and flyers that require a unique reference or QR codes to be added. By spot sealing the litho print we stop the ink from smudging when overprinting.

We will be running a mix of Konica Minolta and Xerox machines. For high-quality results that won’t easily rub off in your hands, we’ve chosen to use Konica Minolta and Xerox dry ink (toner-based) digital printers.

Inkjet printing

On larger runs that don’t require full colour printed envelopes, we recommend inkjet printing your envelopes. It’s more cost efficient and significantly faster. We can print 30,000 envelopes an hour compared to 9,000 using the laser printer. If you’re working to a very tight deadline, that can make all the difference.

Digitally printed envelopes

We can digitally print envelopes in full colour, extending right out to the fold (edge to edge) for really impactful designs that will increase open rates. Each envelope can carry a different design tailored specifically to the interests or profile of the recipient. The print cost remains the same – unlike your engagement levels, which are likely to go up.

The fine detail

Up to 9,000 envelopes per hour
Printing in 5 colours
600 dpi print resolution

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Frequently Asked Questions

A major advantage of digital printing is that it can be fully variable – text and images. You can mix and match variable content with generic sections to cost efficiently produce highly personalised printed products.

Yes. As long as the artwork and data files have been set up to accommodate variable image insertion, you can print as many different variations of an image as you like.

Yes. If you want to personalise your print then digital printing is the only viable option. Personalisation doesn’t only apply to text. It also applies to images.

Digital printing isn’t always the most cost-effective printing method. For large volumes or high pagination then litho printing may be cheaper. If so, and you still want to personalise a programme cover, for example, you can digitally print the covers but litho print the inner pages.

Digital printing uses toner-based inks that are fused onto the paper using heat. It prints directly from a digital file, such as a PDF or variable data, making it ideal for short runs, fast turnaround times and personalised printing. Litho/offset printing uses liquid inks that are transferred via metal plates – one for each colour. The ink is applied to the plate, passed onto a rubber blanket and then pressed onto the paper. The method is best suited to larger print runs and delivers consistent, high-quality results.

The maximum sheet size The Mailing People can print on is SRA3.

The maximum paper weight The Mailing People can digitally print on is 400gsm.

It depends on how many items you’re printing and how many pages there are.

The best paper for digital printing depends on the purpose of the mailing and the impression you want to make. For standard mailshots, 100gsm uncoated paper delivers good-quality, low-cost print outcomes.

Litho printing is widely recognised for delivering the highest print quality, particularly for premium brands and high-end brochures, magazines, or catalogues. However, modern digital printing, such as The Mailing People’s Konica Minolta printers, offers exceptional performance and produces results that are a very close alternative, making it an excellent choice for most marketing and direct mail applications.