Businesses searching for direct mail services will find everything they need at The Mailing People. As an experienced mailing house, we work alongside clients to provide targeted mailing solutions that deliver results.
The Mailing People is a trusted leader in:
Why The Mailing People is a trusted direct mail source
We have a proven track record in providing business mailing solutions to a wide variety of industries. Our experience enables us to help you bring your vision to life, harnessing the power of direct mail to engage clients and encourage them to take the next step.
Our expertise and reputation for reliability means you’ll be guided through the process smoothly. If your business hasn’t handled direct mail campaigns before, there may be elements you wouldn’t even consider, so having a specialist mailing house by your side will be a huge reassurance.
We can handle campaigns of all sizes, from local to national reach, so we’ll talk you through the options. Personalised services, a quick turnaround and competitive pricing will help you achieve your marketing aims within your budget.
A well-managed direct mail campaign can save businesses a fair amount of money. Accessing bulk postage discounts from your mailing house and streamlining processes can make up a significant proportion of these savings.
Custom solutions for your business needs
Choosing a mailing house that offers custom direct mail marketing solutions tailored to your business needs can make all the difference to the success of a campaign. As one of the leading direct mail companies, we can offer:
Personalised direct mail campaigns
Personalisation has been found to increase the chances of direct mail being opened by as much as 84 per cent. This is why it’s a good idea to take advantage of our personalisation services, which can ensure mail is addressed to the correct recipient and features tailored images and copy for maximum effect.
Bulk mailing for large-scale operations
As experts in postage, here at The Mailing People we know how to ensure you qualify for every potential saving, taking advantage of our key partnerships to benefit our clients. Our close relationships with delivery providers see us mailing more than ten million items annually.
Data cleansing to check accuracy
Send us your mailing list and we’ll perform a free data cleansing health check to improve accuracy and maximise your chances of a strong response rate. That means no more duplicate entries, incomplete addresses or direct mail going to people who have moved.
Compliance with mailing regulations for peace of mind
Consent is not required for postal marketing in the UK, but businesses still need a lawful basis to use personal data and must heed any requests to stop sending mailings. For example, the General Data Protection Regulation (GDPR) applies to the data on your mailing list.
Streamline your marketing with end-to-end support
There’s only so much your in-house team can do before calling in the specialists. We can support your creative direct mail ideas from start to finish in order to turn them into reality. Our fulfilment services can be broken down into three categories:
Campaign planning and consultation
Proper planning means you won’t be met with unexpected challenges further along the process or find that your budget has been exceeded. At The Mailing People we use our consultations for new campaigns to develop concepts into collateral that will really work.
Design and creative services
We work with eight designers at our sister firm The Graphic Design Company who can help bring your ideas to life. They bring their experience with direct mail advertising in the UK to each campaign and are well-versed in collaborating with in-house teams.
Fulfilment, printing and distribution
When fulfilment, printing and distribution are all handled by the same mailing house, you can cut down on unnecessary delays. As each part of the process is completed, your mailings will then be sent on to the next phase in a time-efficient operation.
Maximise ROI with high-impact campaigns
The Direct Marketing Association (DMA) states the median ROI for direct mail in the UK is around 29 per cent, noting that this is better than email, because of direct mail’s lower saturation and more precise targeting.
Meanwhile, the latest JICMAIL Response Rate Tracker suggests marketers can expect a response rate of 7.9 per cent from warm direct mail campaigns, 0.9 per cent from cold contacts and 0.6 per cent from door drops.
These figures make for interesting reading, but it’s worth bearing in mind other factors that will influence your response rate, such as the industry you’re working in. The best way to boost the chances of high ROI for your campaign is to utilise professional mailing solutions for businesses.
Launch your campaign with The Mailing People
Launching your direct mail campaign can be broken down into three simple steps:
1. Schedule a consultation to discuss your needs
Talking to a professional from one or more of the direct mail companies you’re thinking about using will help you navigate the direct mail campaign process. They will help you to understand how your needs and ideas will translate into elements of your finished campaign.
2. Collaborate on design and strategy
Direct mail companies are experts in ensuring the design and strategy you have in mind can be brought to life in an effective way. The chances are, they’ll have knowledge of factors that hadn’t come up in-house, helping you to find the right solutions.
3. Let the team handle production and distribution
Having worked with the team at your preferred mailing house, they will be aware of your needs and expectations by the time it comes to production and distribution. There’s no need to be involved in the minutiae of this when it’s all been discussed and planned in advance.
Get in touch with The Mailing People to start the process towards a successful direct mail marketing campaign.
Frequently asked questions
How does direct mail fit into a marketing strategy?
Direct mail is often deployed as a way to generate leads, drive sales or reinforce brand awareness. These efforts can then be combined with digital marketing to create a multi-channel campaign.
The stronger connection that often comes with direct marketing can help you reach specific demographics or geographic locations with focused messaging. After drawing them in, you can develop the relationship further.
What industries benefit the most from direct mail marketing?
All industries where a tangible, personalised approach to reaching a targeted audience is valuable will benefit from direct mail campaigns. These can include:
How does direct mail pricing work?
Pricing is determined by a number of factors, including the print spec, quantity and format of your mailing, as well as postage and fulfilment requirements. Costs can be kept down by managing all stages in the process at one mailing house and taking advantage of bulk mailing discounts.
Our accreditations
ADDRESS
The Mailing People
Fitzherbert Road
Farlington
Portsmouth
Hampshire
PO6 1RU
