ISO 27001
Certified
Personalised
Printing
Royal Mail
Accredited
Free
Data Audit
3-4 Day
Turnaround
Transactional Mail Service
Transactional mail has a near-100 per cent open rate. Unlike promotional direct mail, a statement, invoice or appointment letter is expected and opened without hesitation. This makes the envelope, and what is inside it, valuable real estate.
We handle high-volume transactional mailings for utilities, financial services, insurance and public sector organisations. Each piece is personalised and printed to the individual recipient from your data file and despatched on your production schedule. Where appropriate, we can also incorporate marketing or service messages into the mailing – a practice known as transpromo – turning a cost centre into another communications channel.
The process, end to end
1. Data file and schedule
Share your production data file and despatch schedule. We advise on file format requirements and set up the data-driven production process.
2. Personalisation
Every piece personalised from your data file – including fields such as name, account number, appointment date and policy details. Variable text and tables throughout.
3. Enclosing and transpromo
Documentation is enclosed. Optional transpromo messages can be printed within the statement or on a separate insert.
4. Despatch
Sorted to ensure qualification for any available postage discounts. despatched on your agreed production schedule – weekly, monthly or triggered.
Transpromo – turning a statement into a marketing opportunity
Transpromo is the practice of incorporating marketing or service messages into transactional mail – a promotional panel within a statement, an upsell message on a remittance advice, or a service notification on an appointment letter. Because transactional mail is widely opened, the marketing message reaches the recipient without additional postage cost.
You might also need
Let’s talk about your mailing.
Whether you have a brief ready or you’re still planning, we’re happy to advise. Our data audits and postage advice are always free, with no obligation.
Or email us at enquiries@themailingpeople.co.uk
Call us at 023 9237 7900
Frequently Asked Questions
Yes. Monthly statement runs, weekly despatch cycles and trigger-based production are all standard. Once the data file format and production process are established, the ongoing schedule runs with minimal client involvement.
Transpromo incorporates marketing or service messages into transactional mail. This may be within the statement itself, on a separate insert or overprinted on the envelope. It is most effective for utilities, financial services and insurance, where the transactional document is regularly opened and the sender has additional products or services to communicate.
We handle transactional mail programmes from a few thousand pieces per run to high-volume weekly or monthly schedules. For very high-volume programmes – 100,000 pieces or more per run – contact us to discuss production capacity and scheduling.
ADDRESS
The Mailing People
Fitzherbert Road
Farlington
Portsmouth
Hampshire
PO6 1RU
