Professional Print and Mail Services | Efficient Mailing Solutions

Direct mail remains a hugely powerful marketing option for businesses of any type. Don’t believe us? Consider these stats:

Direct mail spending in the UK grew by 12.9 per cent year-on-year in 2024
84 per cent of marketers say direct mail provides the highest ROI of any channel
77 per cent of businesses report that direct mail drives website traffic

But if you want to do this properly, it pays to have the right partners. Turning to a single mailing house for all your print and mail needs – from initial design through to handling fulfilment and postage – can give your campaign the best chance of success and deliver a positive ROI.

Direct mail services

There are several reasons why you should consider direct mail services for your next marketing campaign. This channel offers a much more personal, direct connection with audiences than digital alternatives.

A marketing email can easily be ignored, or deleted in a matter of moments. But a well-designed physical piece of mail that a user can hold in their hands makes a much longer-lasting impression. For instance, figures from Royal Mail suggest that three-quarters of business mail stays in the recipient’s home for over four weeks and is revisited an average of five times.

With a targeted mailing strategy and personalised materials, you can ensure you’re getting the most enticing, relevant offers to the right people, boosting your odds of a conversion.

Comprehensive printing solutions

A key part of any direct mail campaign is the printing process. You need a provider that can not only deliver high-quality materials that look and feel good for your target audience, but can also get materials into production quickly and economically.

The main options for this are:

Digital printing: Ideal for short-run postcards or mailshots, this offers the best combination of cost efficiency and speed, using either inkjet or laser printing techniques to produce tailored messaging including both copy and imagery.
Litho printing: This is also known as offset printing and is a more cost-effective option than digital printing for larger runs. It provides excellent colour quality and can be personalised by over-printing it at a later date.
Envelope printing: Printing doesn’t have to be limited to the inside of your mailers. Envelope printing can add colour to your campaigns and really make them stand out on the doormat, or easily create prepaid business reply envelopes for inclusion in your mailers.

Customised mail fulfilment solutions

Once printed, the next stage is fulfilment. This refers to everything that may need to be done to your mailers to get them ready for postage. This typically includes:

Folding and finishing
Envelope enclosing
Polywrapping or paperwrapping
Storage and distribution

A good mailing house will be able to tailor these activities to meet the unique needs of your campaign. For example, at The Mailing People, we offer services such as bespoke hand fulfilment, which is ideal if you want to send mailouts that are unusual shapes or sizes.

We can also advise on the best print specifications to reduce your pack weight and volume – and therefore cut postage costs.

The benefits of outsourcing print and mail services

Outsourcing your print and mailing services to a single provider offers a range of benefits. For starters, it can save both time and money, as you won’t have to deal with multiple partners for various aspects of your campaign.

You can also benefit from the economies of scale and gain access to advanced printing technologies, as well as special discounts for bulk orders, all while leaving you free to manage other aspects of your business.

Why choose The Mailing People?

We offer end-to-end direct mail services, including everything from design, data cleansing and printing to fulfilment and postage. We can handle print jobs of any size, starting from runs of as little as 100 mailers up to bulk runs of tens of thousands. What’s more, our relationships with delivery partners mean we can ensure you pay the lowest possible price for your postage.Want to find out more about how The Mailing People can help your marketing? Get in touch today.