You get a free data cleansing health check every time
you send us your mailing data.
We automatically check accuracy, which means improved
campaign metrics and response rates for you.
Data cleaning is all part of our standard service, whether you go on to place your direct mail project with us or not.
Our data cleansing tools stop you from wasting money on print and postage to duplicate entries, people and organisations that have moved address, and to incomplete and invalid postal addresses. Accurate data means fewer mailing returns to process, and more impressive results for your marketing metrics. Checking your data against deceased and suppressed records (from the mailing preference service) will also help to protect your brand against negative PR.
Data security
Your data is always safe and secure with The Mailing People. We are registered with Data Protection (registration number Z9015380) and are ISO27001 certified so that you can enjoy complete peace of mind. Your mailing data will never be used or disclosed for any purpose other than your own direct mail marketing.
Our free data audit checks your records against the following criteria:
1. PAF. We check each of your postcodes against Royal Mail's Postcode Address File®. Frequently updated, it contains approximately 30 million UK postal addresses.
2. Gone away. Around 1.5 million UK households move each year according to the Direct Marketing Association's Admail Guide. We run your data against verified suppression files to identify records for people and organisations that have moved.
3. Trace. We use third party data sources from vendors such as Royal Mail, Wilmington Millennium and REaD Group to locate people and organisations that have moved. This is particularly valuable if you are mailing to existing customers, donors and other groups you don't want to lose touch with.
4. Mailing Preference Service. On average, 40% of returned mail is due to recipients having opted out from unsolicited advertising mail. We can identify these records and remove them for you.
5. Duplicates. 32% of consumers regularly receive duplicate messages. We're able to identify duplicate records based on 1 per person, 1 per family member or 1 per address.
6. Deceased. Around half a million people die each year in the UK. We screen your data against Mortascreen, the National Deceased Register and The Bereavement Registers so that you can avoid causing unnecessary upset.
Trusted by
4.9
on Google
Mel Harwood-Stamper
5
a month ago
Excellent service from start to finish - Rachel and Rebecca have been extremely helpful and we'll definitely be using The Mailing People again soon! Thanks again, Mel @Coffee Cup IT Solutions
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Google
Amanda Montagu
5
11 months ago
I was so pleased with the service I received from The Mailing People in particular the patient support from Rachel our assigned project manager. They went above and beyond to help make sure that our postcard direct mail-out was exactly how we wanted it and I was very impressed with the quality of the finished product. I will definitely be working with them again for all our future mail-out campaigns.
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Google
Dani Thompson
5
8 months ago
Excellent service! The staff members were extremely friendly and all communication was quick. We were sending bulk mail however they were able to secure us a date within a week of enquiring and there were no issues at all. Would absolutely recommend
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Google
Kam
5
8 months ago
I recently worked with The Mailing People for a Advert direct mail campaign and was extremely satisfied with their service. The team was professional, efficient, and communicative throughout the entire process. The mailing was completed on time and the quality was excellent. I highly recommend The Mailing People for any direct mail needs.
GPosted on
Google
SPVS Warwick
5
7 months ago
Excellent, prompt service. Only had a small mailing, but Rachel was very helpful and ensured it went out within a few days of placing the order. Will definitely go back to them for any future mailing requirements.
GPosted on
Google
Who we've helped
How we can help
Flexible, personal and cost effective direct mail fulfilment solutions whatever the size or complexity of your UK and international mailing projects.
We’ll keep your litho and digital print costs to a minimum without compromising quality or risking your mail campaign schedule with our in-house printing.
Let us save you money on postage. Our specialist expertise and access to multiple postal and distribution channels means tailored solutions that achieve the best results for your campaigns.
Achieve more from your mail marketing using variable data and image personalisation. We make it easy to do, cost effective and your campaign will deliver measurably better results.
Choose from a full suite of options including: automated folding, finishing, enclosing, biodegradable polywrapping and bespoke hand fulfilment.
Available in biodegradable or recyclable polythene, polywrap's light weight, versatile and protective properties make it a popular choice for membership packs, publication and catalogue mailings.
Success stories
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