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Direct mail Data Cleansing

You get a free data cleansing health check every time
you send us your mailing data.
We automatically check accuracy, which means improved
campaign metrics and response rates for you. 

WE DO DATA CLEANSING

Data cleaning is all part of our standard service, whether you go on to place your direct mail project with us or not.

Our data cleansing tools stop you from wasting money on print and postage to duplicate entries, people and organisations that have moved address, and to incomplete and invalid postal addresses. Accurate data means fewer mailing returns to process, and more impressive results for your marketing metrics.  Checking your data against deceased and suppressed records (from the mailing preference service) will also help to protect your brand against negative PR. 

Data security

Your data is always safe and secure with The Mailing People. We are registered with Data Protection (registration number Z9015380) and are ISO27001 certified so that you can enjoy complete peace of mind. Your mailing data will never be used or disclosed for any purpose other than your own direct mail marketing.

Get in touch to find out more!

Our free data audit checks your records against the following criteria:

1. PAF. We check each of your postcodes against Royal Mail's Postcode Address File®. Frequently updated, it contains approximately 30 million UK postal addresses.

2. Gone away. Around 1.5 million UK households move each year according to the Direct Marketing Association's Admail Guide. We run your data against verified suppression files to identify records for people and organisations that have moved.

3. Trace. We use third party data sources from vendors such as Royal Mail, Wilmington Millennium and REaD Group to locate people and organisations that have moved. This is particularly valuable if you are mailing to existing customers, donors and other groups you don't want to lose touch with.

4. Mailing Preference Service. On average, 40% of returned mail is due to recipients having opted out from unsolicited advertising mail. We can identify these records and remove them for you.

5. Duplicates. 32% of consumers regularly receive duplicate messages. We're able to identify duplicate records based on 1 per person, 1 per family member or 1 per address.

6. Deceased. Around half a million people die each year in the UK. We screen your data against Mortascreen, the National Deceased Register and The Bereavement Registers so that you can avoid causing unnecessary upset.

Trusted by

4.9 on Google

Penny Cole

5

5 months ago

Brilliant experience with The Mailing People and particularly Rachel. I had a response to my quote within an hour of submitting it. The project was completed very quickly and efficiently. We will definitely be using The Mailing People for future campaigns.

Laurent Cabache

5

8 months ago

From the first moment I started working with Rebecca , she has been a pleasure to deal with. She handles all our requests promptly and efficiently and delivers an excellent service when looking after our projects. She is the first person I turn to when looking for a quote. Laurence Cabache, FMC, Head of Production

Marion Tiberghien

5

11 months ago

I really enjoyed working with this company, very responsive, clear explanations, very good follow-up of the order. This is all the more important when you are a foreign company and you are not used to doing this type of work abroad. I will certainly use the Mailing People again for other projects!

Tristan Jones

5

a year ago

Great service from start to finish. Job involved both print and mailing - print was high quality and mailing arrived well ahead of our deadline. Our account manager Rachel was superb, kept on top of all the details and kept us in the loop throughout - will 100% use again!

Marketing Combined Academic

5

2 years ago

An excellent level of service from The Mailing People. Ours wasn't a massive job, but has the potential to be complex, and this was the smoothest process I've ever experienced to get this print & mailing job done. Rachel is an exceptional account manager, friendly and helpful, and responds quickly and efficiently to any questions, at every stage of the process - and is a big reason why I'm looking forward to future jobs we'd like to do with The Mailing People! More to the point, the print quality and speed of turnaround was really great.

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Who we've helped

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How we can help

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Direct mail

Flexible, personal and cost effective direct mail fulfilment solutions whatever the size or complexity of your UK and international mailing projects.

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Print

We’ll keep your litho and digital print costs to a minimum without compromising quality or risking your mail campaign schedule with our in-house printing.

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Postage

Let us save you money on postage. Our specialist expertise and access to multiple postal and distribution channels means tailored solutions that achieve the best results for your campaigns.

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Personalisation

Achieve more from your mail marketing using variable data and image personalisation. We make it easy to do, cost effective and your campaign will deliver measurably better results.

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Fulfilment

Choose from a full suite of options including: automated folding, finishing, enclosing, biodegradable polywrapping and bespoke hand fulfilment.

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Polywrapping

Available in biodegradable or recyclable polythene, polywrap's light weight, versatile and protective properties make it a popular choice for membership packs, publication and catalogue mailings.

Success stories

Premiership Football Club

A DIRECT MAIL SUCCESS STORY

View case study

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Our accreditations

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