Increase ticket sales with a mailing company that keeps the drama on stage.
Regional theatres sit at the heart of their communities and cultural life. You bring local people, artists and audiences closer together through shared experience.
We'd like to help you do that. Our ambition is simple. To give you the mailing advice and customised solutions you need to achieve exactly what you want, each time and every time, with a budget you can afford. A strength of direct mail is the way people share and hold on to it, especially amongst core theatre going audiences. Almost 40% of people say they have a dedicated display area in their home where they put mail, and on average they hang on to it for a minimum of 17 days. Door drops last even longer - an average of 38 days!
The Mailing People are part of a family business that includes an independent design agency and a top 100 ranked printer. That could be useful because it means we can offer you an easy and complete end-to-end service or just low-cost mailing, if that's all you need. We know how vital it is for your mailing campaigns to arrive on doormats right on cue. Our team has performed for Chichester Festival Theatre, Hull Truck Theatre and a host of production companies.
We know you need to make every penny count. Did you know that the latest analysis from the Advertising Research Community says the most effective media split should be 45% Online / 55% Offline? Apparently, this is when revenue per £1 spent is highest.
Even a simple postcard like the one we sent you, can act as an effective primer to your digital campaigns, increasing awareness and driving your audience online. QR codes are great for this and can have the added benefit of giving you more space to deliver content that is visually engaging and impactful.
Postage costs are obviously a key consideration, which is why we recommend targeting households in close proximity to your theatre, and keeping your data as clean and as up to date as you can (76.9% of those aged 36-65+ would travel 5 miles to see a show at their local theatre). We can help you refine your mailing list to keep it to a specified radius around your theatre (using some clever software), and audit it so that you can see how much you would save in print and mailing costs, if you use our data cleansing services. We also work with you to make sure you access eligible postage discounts, as well as negotiate our own discounts with 5 different providers.
We'd love to receive a callback. If you'd like to increase ticket sales with a mailing company that keeps the drama on stage, get in touch!
Sources:
The Private Life of Mail, by MarketReach; P2+C=6 The New Different. From Post Covid to Post Cookie, by Justin Gibbons; Primary research using OnePulse online survey tool.
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Penny Cole
5
4 weeks ago
Brilliant experience with The Mailing People and particularly Rachel. I had a response to my quote within an hour of submitting it. The project was completed very quickly and efficiently. We will definitely be using The Mailing People for future campaigns.
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Laurent Cabache
5
4 months ago
From the first moment I started working with Rebecca , she has been a pleasure to deal with. She handles all our requests promptly and efficiently and delivers an excellent service when looking after our projects. She is the first person I turn to when looking for a quote. Laurence Cabache, FMC, Head of Production
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Marion Tiberghien
5
6 months ago
I really enjoyed working with this company, very responsive, clear explanations, very good follow-up of the order. This is all the more important when you are a foreign company and you are not used to doing this type of work abroad. I will certainly use the Mailing People again for other projects!
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Diane K Harris
5
9 months ago
We have been using The Mailing people via Bishops printers since 2019, they have coped well with our sometimes very tight deadlines. They have always been happy to accomodate our very particular needs when it comes to mailings. Whilst I cannot fault what they do for us, I would like to see some ideas coming through of things that may have worked for their other customers...show us some samples, we're always open to consider new ideas! 288 Group Ltd
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Tristan Jones
5
a year ago
Great service from start to finish. Job involved both print and mailing - print was high quality and mailing arrived well ahead of our deadline. Our account manager Rachel was superb, kept on top of all the details and kept us in the loop throughout - will 100% use again!
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Who we've helped
How we can help
Flexible, personal and cost effective direct mail fulfilment solutions whatever the size or complexity of your UK and international mailing projects.
We’ll keep your litho and digital print costs to a minimum without compromising quality or risking your mail campaign schedule with our in-house printing.
Let us save you money on postage. Our specialist expertise and access to multiple postal and distribution channels means tailored solutions that achieve the best results for your campaigns.
Achieve more from your mail marketing using variable data and image personalisation. We make it easy to do, cost effective and your campaign will deliver measurably better results.
Choose from a full suite of options including: automated folding, finishing, enclosing, biodegradable polywrapping and bespoke hand fulfilment.
The starting point for cost-efficient print and mailing, data cleansing is a core part of our service. You can use it whether or not you go on to place an order with us.
Available in biodegradable or recyclable polythene, polywrap's light weight, versatile and protective properties make it a popular choice for membership packs, publication and catalogue mailings.
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