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Direct mail Data Cleansing

You get a free data cleansing health check every time
you send us your mailing data.
We automatically check accuracy, which means improved
campaign metrics and response rates for you. 

WE DO DATA CLEANSING

Data cleaning is all part of our standard service, whether you go on to place your direct mail project with us or not.

Our data cleansing tools stop you from wasting money on print and postage to duplicate entries, people and organisations that have moved address, and to incomplete and invalid postal addresses. Accurate data means fewer mailing returns to process, and more impressive results for your marketing metrics.  Checking your data against deceased and suppressed records (from the mailing preference service) will also help to protect your brand against negative PR. 

Data security

Your data is always safe and secure with The Mailing People. We are registered with Data Protection (registration number Z9015380) and are ISO27001 certified so that you can enjoy complete peace of mind. Your mailing data will never be used or disclosed for any purpose other than your own direct mail marketing.

Get in touch to find out more!

Our free data audit checks your records against the following criteria:

1. PAF. We check each of your postcodes against Royal Mail's Postcode Address File®. Frequently updated, it contains approximately 30 million UK postal addresses.

2. Gone away. Around 1.5 million UK households move each year according to the Direct Marketing Association's Admail Guide. We run your data against verified suppression files to identify records for people and organisations that have moved.

3. Trace. We use third party data sources from vendors such as Royal Mail, Wilmington Millennium and REaD Group to locate people and organisations that have moved. This is particularly valuable if you are mailing to existing customers, donors and other groups you don't want to lose touch with.

4. Mailing Preference Service. On average, 40% of returned mail is due to recipients having opted out from unsolicited advertising mail. We can identify these records and remove them for you.

5. Duplicates. 32% of consumers regularly receive duplicate messages. We're able to identify duplicate records based on 1 per person, 1 per family member or 1 per address.

6. Deceased. Around half a million people die each year in the UK. We screen your data against Mortascreen, the National Deceased Register and The Bereavement Registers so that you can avoid causing unnecessary upset.

Trusted by

4.9 on Google

Amanda Montagu

5

a month ago

I was so pleased with the service I received from The Mailing People in particular the patient support from Rachel our assigned project manager. They went above and beyond to help make sure that our postcard direct mail-out was exactly how we wanted it and I was very impressed with the quality of the finished product. I will definitely be working with them again for all our future mail-out campaigns.

Jermyn Street Design

5

a month ago

Rachel from the Mailing People did a brilliant job. She was very helpful with our order. Fairly priced and quick turnaround. Will use again :)

Marketing

5

2 months ago

Rachel was a fantastic help during a slightly chaotic project. The communication was great, quality lovely and more cost-effective than our previous supplier. Thank you. :)

Siobhan Moll

5

in the last week

Super speedy service, would definitely use The Mailing People again. Rachel was great!

Penny Cole

5

7 months ago

Brilliant experience with The Mailing People and particularly Rachel. I had a response to my quote within an hour of submitting it. The project was completed very quickly and efficiently. We will definitely be using The Mailing People for future campaigns.

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Who we've helped

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How we can help

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Direct mail

Flexible, personal and cost effective direct mail fulfilment solutions whatever the size or complexity of your UK and international mailing projects.

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Print

We’ll keep your litho and digital print costs to a minimum without compromising quality or risking your mail campaign schedule with our in-house printing.

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Postage

Let us save you money on postage. Our specialist expertise and access to multiple postal and distribution channels means tailored solutions that achieve the best results for your campaigns.

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Personalisation

Achieve more from your mail marketing using variable data and image personalisation. We make it easy to do, cost effective and your campaign will deliver measurably better results.

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Fulfilment

Choose from a full suite of options including: automated folding, finishing, enclosing, biodegradable polywrapping and bespoke hand fulfilment.

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Polywrapping

Available in biodegradable or recyclable polythene, polywrap's light weight, versatile and protective properties make it a popular choice for membership packs, publication and catalogue mailings.

Success stories

Corcentric

A DIRECT MAIL SUCCESS STORY

View case study

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