If your business has marketing goals you’re looking to achieve via the medium of direct mail, a mailing house will be able to help.
In this blog, we take a close look at:
What is a mailing house?
A mailing house is a service provider that can offer all the support and solutions you need to plan, produce and deliver a direct mail marketing campaign.
That might include:
The mailing house you choose to partner with should be able to assist with a range of different campaign types, from straightforward mailshots and postcards to items requiring more complex fulfilment and distribution.
Key services offered by mailing houses
Design and personalisation
Eye-catching and memorable design is a key factor in the success of any direct mail campaign.
It’s worth bearing in mind that your design decisions should be based not only on what looks good, but what will fit comfortably inside the dimensions you have available.
This is where an experienced mailing house can provide value by advising on how to design your campaign and explaining the pros and cons of different printing and enclosing options.
You can also add to the impact of your design by incorporating a level of personalisation into your direct mail. There are various ways to approach this, such as tailoring written content to be more relevant to individual customers based on what you already know about them. Images can also be adapted, taking into account what will be most useful and appropriate for recipients in certain locations, for example.
Printing and production
Working with a mailing house can unlock various options when it comes to printing your direct marketing materials.
Litho printing, for instance, offers excellent colour quality and can be a cost-efficient choice for larger runs, while digital printing could be the way to go if you’re prioritising speed and personalisation.
Envelope printing is a good option if you’re looking to grab your audience’s attention from the moment your letter comes through their door.
Having a knowledgeable partner on-hand can be a big help when you have specific questions about printing options, such as what types of litho paper stock are suitable for digital printing.
Data management and processing
The return on investment (ROI) you get from direct mail campaigns depends partly on the quality of your data. That means it’s important to think about the accuracy of the information you hold on your customers and how it can be improved.
A mailing house can audit and cleanse your data, to ensure you’re avoiding pitfalls such as sending direct mail to recently deceased individuals or people who have opted out from unsolicited marketing.
Mail fulfilment and distribution
When it comes to the mail fulfilment stage of your direct marketing campaigns, a mailing house can help by offering a range of solutions for you to choose from, based on the particular requirements of individual projects.
Your partner will also be able to guide you through the distribution stage of the process, including potentially securing postage discounts.
The benefits of partnering with a mailing house
Building a strong partnership with a mailing house can unlock all sorts of advantages for your business and your direct mail marketing.
For example, it could give you access to:
Choosing the right mailing house for your business
When the time comes to choose your mailing house partner, it’s a good idea to follow a clear process that will help you get the information you need and ultimately make the right decision.
The Mailing People: your trusted partner in direct mail
We deliver everything you need to take advantage of direct mail’s potential to engage and get a positive response from your audience.
That includes printing all of your campaign materials in-house, sharing our expert recommendations on fulfilment options and finding ways to save you money on postage. We can also give your data a free health check to wipe out inefficiencies and improve response rates.
But you don’t have to take our word for it. The results we’ve delivered for past clients speak for themselves.
Our success stories
Get in touch with us today to talk about your direct mail marketing plans and how we can help.
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