Video for direct mail is growing in popularity, thanks to advancements in technology and marketing companies looking for new ways to keep up with the digital era. While implementing video into direct mail does come with some immediate benefits (being accessible, actionable and engaging), how does it compare with traditional forms of direct mail?
We're going to be looking at the effectiveness of direct mail videos, and discover whether it’s a worthwhile investment for customers. First, let’s have a look at what direct mail with video is.
Direct mail with video is a multimedia format that uses a small LCD screen showing video footage to promote a company’s brand, message or product. The video itself is uploaded using a micro USB and the video is activated as soon as the mail is opened (similar to a musical birthday card).
The life of direct mail videos depends on the size of the battery and the USB. On average, direct mail videos can hold up to 2 hours of video. You can even opt for rechargeable direct mail pieces, but these come at a greater cost.
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