Harrisburg, NC -- (SBWIRE) -- 10/31/2018 -- Global Direct Marketing Services Market Size, Status and Forecast 2025 provides a unique tool for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making.
This report researches the worldwide Direct Marketing Services Market size (value, capacity, production and consumption) in key regions like North America, Europe, Asia Pacific (China, Japan) and other regions. It provides information on trends and developments, and focuses on markets and materials, capacities and technologies, and on the changing structure of the Direct Marketing Services Market.
For more on the rise of direct mail, you can read the Digital Journal’s full article here.
A unique project undertaken by Levira and Coop Estonia which allowed TV viewers to see direct mail offers and participate in a consumer campaign directly with their TV remote, when leaving their contact number with the TV set, has proved a resounding success. According to Levira, the results of this new and measurable advertising format were bigger than its most optimistic expectations: every third of those who opened the Coop offers, left their mobile number with the remote directly on the screen.
For more on the success of direct mail in this unique project, read Broadband TV News’ article.
The idea of having a mailbox full of actual mail seems outdated. Print magazines are fading, more and more bills are paid online, and many brands have scaled back on printed catalogues, preferring to funnel resources into website upkeep and social media instead. Yet over the last few years, brands — including hot, digitally savvy, direct-to-consumer ones like Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth — have taken to targeting customers in the mail. Vox reports the full story on the rise of snail mail here.
Often there’s an assumption that older generations favour print while millennials gobble up anything digital. Is this accurate and, if so, how does it influence today’s marketing mix? Ellie Morley-Smith, marketing and communications manager at APS Group looks at how millennials are engaging with print versus digital. More than once in my career I have faced a comment about millennials that caused me to roll my eyes. We’re all glued to our smartphones, never read books and only engage with online advertising.
For more on the stats, head over to Net Imperative for the full article.
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