Direct marketing is a form of marketing that targets your audience directly. It’s a more cost-effective marketing strategy compared to traditional methods such as advertisements on TV, radio and in newspapers because the audience is more targeted and generally smaller. The most effective type of direct marketing is, of course, direct mail, and that’s why we offer a direct mail service that can be tailored and personalised specifically to your audience. But, there are other types of direct marketing which you can introduce into your overall marketing strategy.
It's important to know the landscape of direct marketing and the different types available. Some are more expensive than others and some are more effective than others, but it all depends on the type of business/service you are looking to promote. So, let’s look at each and see the pros and cons of the different types of direct marketing.
Recent Articles
Want to make the most of your direct mailing campaigns? Here are five tips from the experts that will help you achiev...
Find out why so many businesses in the travel, leisure and tourism industry are choosing to use Direct Mail as a part...
Direct mailing is a highly effective form of marketing, but it isn't always successful. Here are the most common reas...
Make sure your next mailing campaign is a success by avoiding these common direct mail mistakes.
When it comes to bulk mail and direct mailing, personalisation matters. Find out how using it can drive sales.
Here’s our handy cheat sheet for creatives who want to get ahead with designing direct mail.
Direct mail doesn't have to be expensive, With The Mailing People you achieve more with your budget, whatever the siz...
Here are some favourite personalising tips from direct mail experts at The Mailing People to help get your mail marke...
When it comes to successful direct mail, it all begins on your doormat. How to avoid the 3 most common direct mail mi...
Whereas most email marketing templates are fairly simple, digital printing allows more scope to be personal when usin...
Our accreditations
